Every month, you have to think of new ways to attract and retain customers, so you constantly have to look for new marketing strategies.
It’s the beginning of December, but don’t slow down now! Challenge yourself to make some marketing changes in these final days of the year.
1. Know Your Audience
It’s a common misconception to think that everyone is a potential customer. This isn’t the case at all; after all, you aren’t going to sell a spot in a retirement home to a teenager.
You need to know your audience so that you can target them correctly.
Identify Your Niche
Determine the niche in which your business operates. It’s the segment of the market where you will make the most money—even if other groups also buy from your business.
It helps to think about exactly what you are selling and who you had in mind when you created this product or service. You want to know who your target market is so that you can tailor your products and services to them specifically.
When you understand the area your business operates in and understand your target market, you can market to this group successfully.
Create a Buyer Persona
Once you know who your target market is, you need to come up with a buyer persona—an image or description of your ideal customer.
Describe your ideal buyer in terms of demographics. Think about their age, gender, location, career, friends, and lifestyle. Find out how they spend their free time, their hobbies, and which social media platforms they use.
Next, figure out your customer’s pain points. Determine what they really need from you and how you can solve their problems. Investigate what triggers them to interact with your company.
Reach New Customers
It’s a constant fight to get more customers, but it doesn’t have to be a struggle. Join John Assaraf live for the Business Breakthrough Challenge and master the latest marketing strategies.
This event is one you don’t want to miss! Over five days, John will teach you how to take your business to the next level.
2. Build Your Brand Identity
Every company becomes known for its unique brand and not just its product or service offerings. It creates a sense of community that attracts your audience and makes them want to interact with your business more.
Personify Your Brand
To create your brand (LINK to “the difference between building a business and building a brand”- new article), start with a single question: What do we want to be known for?
Don’t think about products, services, or being the market leader; instead, dive deeper for your real purpose.
Determine what your business would be like as a person. Describe it in terms of human qualities like joy, compassion, warmth, energy, and attitude.
Give your brand a vision and backstory that personifies the core beliefs of your business. Come up with the values that the brand holds dear. This could be things like customer orientation, a sense of community, honesty, and perseverance.
Your brand identity has to inform all your business interactions and ideas for the future. It should guide you in your marketing endeavors and communication with customers.
People never change, and your brand personality shouldn’t either. Your brand has to be consistent at all times.
Decide on the colors you want to use for your brand. Choose colors that are meaningful to your company so that customers can easily associate them with you.
Create a specific style and tone of voice for all communications. You could use fun, conversational language for a young and energetic brand which would be different from a more corporate style for a serious brand.
You want your customers to recognize your company and brand easily. The best way to do it is through consistency so that your buyers know what to expect.
Use Resources for Branding
You don’t have to figure out all the branding elements on your own. We have some great resources available for you that make branding much easier.
Word of mouth occurs when customers talk about your business to other people. It can be good or bad. You need to aim for good so that more people want to visit your business.
Deliver Excellent Customer Service
The first step to positive word of mouth is providing excellent customer service. You need to give your customers a reason to love your brand and to talk about it.
Ensure that every interaction customers have with your brand is consistent and leaves them with a smile on their faces. Buyers who are happy with your business want to share their positive experiences with their friends and family—that’s powerful.
In the same token, you need to deliver good service because customers will quickly talk about a negative experience. That’s no good at all.
Encourage Your Customers
Many entrepreneurs believe that word of mouth is up to customers, but you can motivate customers to start talking. You don’t have to leave it up to chance.
When a customer visits your business and has a pleasant experience, ask them to leave a review on your website, on social media, or on search engines. You could even ask them to do it quickly before they leave your location by providing a tablet for them to use.
Testimonials are another great word-of-mouth strategy. Some customers will send you emails about their experience which you can use (with the customer’s permission) on your website or social media accounts. You could also call customers and ask them for feedback to publish.
Access the Surprise
Word-of-mouth marketing can be surprising—you never know what customers will say about your business. It’s an exhilarating feeling to hear that a loyal customer has referred your company or that someone had a great experience at your business.
A blog is a great way to build your brand, as it directly communicates your company’s intentions and interests to potential and current customers. It’s quite easy to add a blog to your current website.
Boost Your SEO Ranking
A blog has to be search engine optimized (SEO) so that readers can find your articles on a search engine like Google or Yahoo! Search.
Not everyone will know about your company or blog ahead of time, but they may stumble upon it when looking for information on a specific topic. They could become a customer just by finding your blog!
Your current audience will also enjoy reading your articles, especially if it’s on topics that appeal to them or add value to their life.
Building a strong SEO-based blog comes down to several things. Start by using the right keywords that people search so that they can find your blog easily.
Make Blogging Easier
Many people don’t know what to write about on their business blog.
Overcome this issue by creating a content schedule at least one month in advance and adding topics to it so that you know what to write about ahead of time.
Sometimes, starting with a title is a good idea. Here are a couple of prompts to inspire you:
Why we do what we do
Get to know our employees
The top 10 products/ services we offer
Resources for Life
Blogs create a sense of community, as readers constantly want to engage with each other and with your business.
If you sign up for the Business Breakthrough Challenge, you get access to a private network of entrepreneurs where you can share ideas and support each other. Just like a blog, you also get access to unique resources like recording, live training, and worksheets that you can use in your business.
5. Set Small Business Marketing Goals
All of the previous ideas can boost your marketing efforts, but if you want to market your business successfully, then you need to take a step back and create some goals.
Review Your Business Goals
As you get ready to create marketing goals, review the vision, mission, and corporate goals of your business. You want your marketing goals to align with your business objectives.
Determine how your marketing goals can support the achievement of your business goals and work from there.
Set Ambitious Yet Attainable Goals
Marketing goals can be all over the place, especially since there are so many facets to businesses and marketing. Establish which areas of your business need the most marketing support and then create goals.
Some ideas to get you started include:
Increasing website traffic
Converting leads into paying customers
Building brand awareness
Creating a loyal community of business fans
Make Education a Goal
The business world is constantly changing, and marketing changes along with it. Prioritize education and training in your marketing goals so that you can stay on top of the latest trends.
NeuroGym Team: NeuroGym’s Team of experts consists of neuroscientists, researchers, and staff who are enthusiasts in their fields. The team is committed to making a difference in the lives of others by sharing the latest scientific findings to help you change your life by understanding and using the mindset, skill set and action set to change your brain.
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