3 Ways Successful People Manage Their Professional Reputation
What do your customers think of your business and of you? Hopefully, they have a good perception of your professional reputation, as this is crucial for your success.
Building a reputation can be a challenge, especially if you aren’t sure what you should be doing.
Use our three-step guide to help you improve your reputation quickly and easily.
Step 1: Be an Intentional Entrepreneur
At the center of your entrepreneurial endeavors is you. You have to manage your own reputation if you want your business to thrive. Yes, it starts with you, and you are the one who will influence the reputation of your company.
Your actions, decisions, and activities are the foundation of your reputation, so let’s consider how you can become an intentional entrepreneur—one who thinks about what they are putting out to the world and selects only the most impactful information to portray to the public.
Establish Your Brand Image
Determine your personal brand that you want to display to the world. How would you like to be seen, and what do you want other people to know about you?
You shouldn’t only consider what other people think about you; instead, focus on what you want, too.
Do this quick Innercise™ to help you see your brand image more clearly.
Take six deep breaths while keeping your eyes closed.
Imagine yourself in the future when you have achieved success and are in the position you want to be.
Study the image carefully. What do you look like? Where are you? What are you wearing? What is your emotional state? What else do you observe about the scene?
Use your visualization to help you come up with a brand image that you can work toward.
Create Purposeful Content
People get to know you by your words, so the content you share affects your reputation. What you say and write should always be a true representation of your brand image.
All the content you create, whether social or formal, should shed light on who you are as a person. Think carefully about the words you use in all conversations, in internal communication with employees, with customers, and on social media.
Everything you put out into the public realm should have a purpose. Consider whether the content is necessary in the first place since a single misconstrued communication can ruin the hard work you have put into establishing your brand.
What you believe about yourself will affect how you project yourself to other people. Your internal emotions and self-image reflect outward. It can have a huge influence on how other people perceive you.
If you want your customers and acquaintances to trust you and believe in you, then you have to trust and believe in yourself first. Use the visual of your success to motivate you into becoming the person you want to be.
Neuroscience, Internal Thoughts, and External Reflections
Neuroscientists frequently study how the brain influences your interactions with the environment. Understanding your brain and thinking can help you to change your current reality.
No company can succeed without a strategic plan, and the same goes for your life. If you think about your personal and professional life in terms of strategy, then you are gearing up for success. With it comes a good reputation.
Strategic Actions Build Confidence
When you do things intentionally, you usually have a plan that you are using to guide your actions. Executing your plan successfully, adapting to change, and reaping the rewards of it boosts your confidence.
These strategic successes can motivate you to do better in the future. Whenever you feel your confidence waning, do the following:
Take a few deep breaths.
Think of a previous achievement where you used a strategy.
Reminisce about your prior success. Feel the emotions and sense of accomplishment from that day.
Use these positive emotions as motivation in creating and executing new strategies.
Be an Expert
Some people are risk-takers while others prefer to play it safe. The former might start their own business or work in a volatile start-up, while the latter work their way up the ranks.
Which one of these two are you?
There is no right or wrong answer to this question. The only thing you should consider is that being an expert helps in building a reputation.
Find strategic ways to enhance your expertise. It might include finishing your high school education, going to college, and gaining some experience.
Even after receiving a formal education, you can still improve by engaging the services of a life coach or mentor. Continuous learning through short courses, reading newsletters, or attending seminars can also establish your credibility as an expert and help build a professional reputation.
Make a Plan
Successful people don’t get to where they are by accident; instead, they take definitive action and work toward their goals. This is what strategy is all about.
At work, you would communicate strategies to employees or colleagues. Do the same thing in your own life.
You have a plan for your future. Put it into writing and communicate it to yourself. Set goals for yourself and list the milestones you need to achieve along the way. Resolve to take small steps daily to turn this dream into reality.
A Place to Start
While you are working on yourself, it might be useful to start with your brain. The mind is such an essential part of your being that you really should know more about it.
Establishing and building a solid reputation relies a lot on other people’s opinions of you. Their perception can make or break your business, so you have to take this into consideration when improving yourself.
Grow Your Network
A network of colleagues, mentors, and other business professionals is an essential tool. Many people consider a network to be one full of opportunities where they can contact others to ask for work. This shouldn’t be the case at all.
Your contacts do provide opportunities, but you shouldn’t use them as ones for employment or to get stock or services at a lower price; instead, think of contacts as individuals you can learn from.
Find out from your network points how they built their reputation or became successful. View them as mentors and walk a journey with them. When you do it this way, you are much more likely to be presented with opportunities for work without asking for them—that speaks of a good and professional reputation.
Successful People Listen to Their Networks
While you interact with network contacts, ask them how they perceive you, what your good qualities are, the skills they associate with you, and where you could improve. This is valuable information, and these questions will reflect positively on you as a person.
Consider this as supplemental information about your personality. Use it to identify your strengths and weaknesses and think about how this impacts your reputation. You might find you have limiting beliefs to address or that you are better at a specific skill than you thought initially.
Take this information and think about how you can use it to improve your confidence and reputation. Set goals for yourself and implement an action plan so that you take the necessary steps forward. Ask those same contacts about their opinion of yourself again in a couple of months’ time and determine how you have changed.
Professional Reputation Comes Down to You
By this stage, you should know very well that your professional reputation is up to you. Yes, you! No one else can take responsibility for it since it is your choices and actions that define what happens throughout your life.
It all comes down to what you think of yourself, and that is tough because doubt is natural. You have to take control of your mind and self-image to move forward.
When you have a healthy brain and positive thoughts, it overflows into your personal life, and from there, it has a lasting impact on your business. Take care of your mind and the rest will follow.
Now that you have the knowledge to improve your reputation, we have one last question for you to ponder.
What are you going to be known for?
Change Your Brain, Change Your Life
You are what you think, so you should be using your thoughts to shape your present and future.
This can be a bit vague if you have limited knowledge of neuroscience. Luckily, you don’t need to be a brain expert to understand our Brain-A-Thon content since we have already broken down all this information into manageable chunks.
Register now and open your mind to a whole new world of potential.
About The Author
NeuroGym Team: NeuroGym’s Team of experts consists of neuroscientists, researchers, and staff who are enthusiasts in their fields. The team is committed to making a difference in the lives of others by sharing the latest scientific findings to help you change your life by understanding and using the mindset, skill set and action set to change your brain.
Sign-Up For The NeuroGym Newsletter And Join The Innercise Revolution!