Sign-Up For The NeuroGym Newsletter And Join The Innercise Revolution!
We value your privacy and would never spam you.
As a start-up founder, you need to be on top of every part of your business.
You might have worked hard on creating an image for your business and coming up with a marketing plan, but have you paid attention to branding?
Branding provides an identity to your company. It’s more than just the colors and symbolism you choose. It’s about giving your business the same qualities a person has: values, beliefs, preferences, and a voice.
Here are several strategies to take your branding up a notch.
Entrepreneurs know that every business needs to have an identity, so they spend time and money on branding.
Despite this knowledge, many business owners only create a brand but never use it for anything more. It’s much better to make branding part of everything you do.
When you brand your business, you need to think about how you will incorporate it into your business. Everything should have a purpose, instead of just putting a logo on some promotional material.
Every promotion you have should be dripping with brand personality. Think about how your brand would act as a person during the promotion—make that part of the story.
If the brand is a fun one, then add energy and enthusiasm to promotions. If it is more serious, then use the right tone and vocabulary in promotional material.
Customers want your business to add value to their lives, so your brand needs to stand out.
Instead of thinking about your business adding value, focus on how the brand adds value.
Imagine your brand was the customer’s best friend. What value would the brand add to their life?
Identify those aspects and bring them to life. Turn the value into actionable points that let customers know you are there for them, care for, and want to solve their problems.
A social media strategy should be part of your marketing plan already. How you use it as part of your branding can make or break the business. Here are some tips to shine on social media.
There are many popular social media platforms—Facebook, Twitter, LinkedIn, TikTok, Instagram, and so on—so you have to choose carefully where you will interact with customers.
You don’t have to be on all of the platforms. You only need to be present on the ones your customers use.
Select the right platform by getting to know your audience. Think about where your customers are socializing and find them there.
The platform(s) you choose should be one that your brand would have used frequently if it was a person.
It’s always a good idea to verify your brand’s social media accounts. It lets followers know that your account is real and that they can trust the things posted on it.
A small blue tick next to your social media handles adds value to your content. It could even affect how frequently followers see your content and engage with your brand.
The whole idea with social media is to stay in touch with your audience. It’s a two-way relationship: Followers contact you, and you contact them.
You need to be posting frequently. Encourage your audience to respond by asking questions or getting them to share their ideas.
Followers will also send you messages or leave comments. Ensure you respond to all of them. Let customers know you are there and want to engage with them.
Every entrepreneur wants to do well, but those who succeed do one thing differently: They constantly seek to improve themselves.
Join us for the Business Breakthrough Challenge and be enlightened!
It’s five days of intensive training on the latest neuromarketing and neurosales techniques.
Visual branding is all the elements that customers can see in your business. It includes the logo, fonts, and colors associated with the organization.
Many entrepreneurs start out well with the visual elements. They come up with great ideas but then don’t follow through on them. The branding gets lost in the process, and visual cues become muddled.
If you haven’t done so already, build a style guide for your branding.
It should include a logo and colors that you use in all your marketing. To this, add fonts you want to use, some imagery you want to use, and list anything that should be excluded from the brand.
Create templates for letterheads, advertisements, newsletters, and other stationery. Use these resources for all your marketing and refer to them before you release anything to your audience.
Now that you have a proper style guide sorted, you have to use it in all your marketing. Put your brand’s stamp on everything.
It requires more than just a logo. The audience should be so familiar with the style of your brand that they can identify it from just the colors, fonts, or words you use.
Every time you get a piece of material ready for your business, think about how you can add more of your brand into it. You want to create associations in the mind of the audience so that they remember your brand.
Customers connect to a business when they have an emotional connection to it. It’s your responsibility to create that connection.
When an entrepreneur does that, they appeal to the customer’s emotions and give them a reason to support them that far outperforms the idea of only needing a product or service.
Behind every business are the people that brought it to life. It has a story, and that is where emotional power lies.
Share your entrepreneurial journey and the story behind your business with your audience. Tell them about your values, dreams, ambitions, and plans for the future.
Place this information on your website. Use your social media to share these details, and encourage your audience to ask you questions about your story.
You might find that customers connect with your ideals or share your values. It creates a strong bond with your followers.
Consumers don’t like it when a business or brand is fake or portrays itself as something it’s not. It demonstrates why it’s so important to be authentic.
Show the audience your true colors and let your personality shine. There could be flaws, but everyone has them. It actually makes your brand appear more human.
Take it a step further by considering what flaws your brand might have had if it was a person. It could be emotional, overly talkative, or energetic. Think how this could be taken to the extreme, and use it as part of the brand personality.
There are millions of businesses worldwide, but yours is unique. You know that, but the audience and competitors might not.
Change this scenario by learning more about your business and the extraordinary techniques that can set you apart even more.
All this and more will be shared at the Business Breakthrough Challenge!
Every part of your business comes from your own ideas and thoughts. It was your brainchild that you turned into reality.
Note the word: brainchild.
It all starts in your brain.
When you first come up with a business idea, you spend loads of time thinking about it.
You could feel anticipation and nervousness at the same time.
For a while, the enthusiasm keeps you going, but then, doubts may creep in.
You could beat yourself up about things you are doing, the progress made in the business, or the entrepreneurial decisions you make.
It’s quite simple. If you think you will succeed, then you will. If you think you will fail, then you will.
The power of any successful entrepreneurial venture lies in your mind.
Once you sort out your thinking, you can do whatever you set your mind to.
It may seem like you are building sandcastles in the sky, but once you rewire your brain, your thoughts can be powerful enough to turn thinking into action.
The brain is neuroplastic—it’s an ability to alter the way you think and structure your thoughts. Using neuroplasticity is the key to doing amazing things as a business owner.
All of this talk about marketing, branding, and neuroplasticity can be quite overwhelming.
It’s normal to feel confused on this journey. It’s also fine to feel that you aren’t covering all your bases with your business.
That’s why there are experts available.
Millions of people have walked in similar shoes to yours. They have had great victories, made mistakes, and possessed a wealth of information.
We can learn a lot from these people but finding the information can be daunting.
Luckily, we’ve done the work for you.
We’ve collected a bunch of information and combined it with neuroscience. It will give you the best chance at success.
Take your future into your own hands and join us at the Business Breakthrough Challenge.
