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How to Use Facebook Groups to Grow Your Business

Author: NeuroGym Team | 2021

How many Facebook groups are you part of?

If you are like most of us, then you are a member of at least five groups on the platform! Which group is your favorite and why? Even more importantly, why did you join this group?

An astounding 1.8 billion individuals form part of groups and someone has to look after them. This is where admins and moderators come into the picture, and their observations are quite insightful.

For entrepreneurs specifically, groups hold many opportunities, so admins take a special interest in these types of groups. Here are some of the things we have seen so far.

A Networking Opportunity

Many groups are large in size with some having thousands of members. With this magnitude of people, it only makes sense that members will get to know each other and rely on each other for advice.

Getting Help

Even though entrepreneurs all want to boost their own businesses, Facebook admins realized that this doesn’t create competition. In an extraordinary finding, they came to the conclusion that groups provide a space for learning and collaboration.

In some cases, entrepreneurs need assistance in some parts of their business like searching for an accountant or looking for new computer software. They can ask about these services in the group and hear from other members who can recommend a credible service provider.

Some entrepreneurs have more specific problems. They have more personal questions or might be struggling in their business. Once again, they can post about these issues in the group and ask others to provide them with different perspectives so that they can think about the situation differently.

Making Connections

Every person needs a network in their life who they can rely on for advice, recommendations, and support. Groups provide an excellent networking opportunity, as all of these things can be found on them.

When you join a group, you are doing it because you feel it can benefit you in some way and that you can contribute to a discussion. This implies a mutually beneficial relationship.

The connections made among group members allow them to build their networks. As you get to know other members, you have the ability to forge lasting relationships. You might meet someone who becomes a business partner, mentor, supplier, or customer.

Beware the Trolls

Trolls will always be part of social media. These individuals add negative comments to posts, advertise scams, or spam members with unwanted information. Facebook admins have to monitor their groups for this type of behavior and take action so that it does not spoil the experience for other members.

The Negative Side

When trolls run rampant in groups, they distract members from the real reason they are participating in the community. Trolls cause negative feelings—especially if they launch personal attacks on individual members, spread hate speech, or show disbelief in members.

This kind of behavior sours the mood of the entire group. The posts or comments can be offensive or discourage members. If trolls are allowed to do what they want, then they may create posts about entrepreneurial opportunities that don’t really exist, and members could become victims of scams.

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Dealing With Trolls

Creating community is the aim of any group, so admins have to focus on this ideal and fight for it at all costs. This means that they have to deal with trolls swiftly and before they can damage group morale.

Facebook admins have quite the task when it comes to managing group members. Some people simply have a lighthearted attitude or make jokes occasionally, and this behavior shouldn’t be confused with trolling since these members can still make useful contributions.

Evaluate each situation on its merits. Check the member’s previous posts and comments to see if this is simply their communication style or whether they are indeed trolling the group. Once this has been established, you can leave the member as is, give them a warning, or boot them from the group.

A Facebook Group for You

Do you want to join a collaborative, supportive community? We recently started a new group on Facebook called Goal Achievers with John Assaraf. Join us today for motivation and the steps to succeed.

Conflict Isn’t An Issue

Conflict is bound to come about on any social media group. The conversation can become heated as people join in, but this doesn’t seem to be an issue in groups. It can even be beneficial, as members air their ideas and perspectives.

Sharing Information

Entrepreneurs will share information about their industries, politics, or other news that may have an impact on their ecosystem. This is an important activity that differs from collaboration or asking for advice.

When a group member shares a piece of information, it will spark debate. Members comment on the post and the content of articles, research studies, or other media. The discussion will take its course with some people agreeing with the information and others voicing their disagreement.

Encourage Different Perspectives

Strong groups encourage members to have fervent discussions about different topics. Some admins might initiate the debate by making information available to the members. For example, they might ask members for their opinion on a subject or ask what they would do in a specific scenario.

Group admins should encourage everyone to participate and make it clear that all opinions are welcome. During group conversations, members will share their perspectives, and this can be useful for all participants.

All debates should be monitored by admins to check for unwanted or derogatory comments. They may need to step in and warn members about such messages or close the comments in extreme cases.

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Acting Quickly

What makes entrepreneurs unique is that they can come up with business ideas, identify good opportunities, and look beyond their own circles. The same behavior can be seen in groups that focus on success, business, and entrepreneurship.

Trendspotting Among Members

Group members discuss ideas, new businesses, and trends with each other in different posts. They share information about the latest trends they have seen in other ecosystems, industries, or countries.

Individual members use this information to identify business opportunities in their own communities. They do research to determine whether a similar idea may work in their area. For example, an international business like Uber may launch in a country and be discussed in a group that inspires a member to start a local taxi service.

Obtaining Investments

No company can exist without resources, and group members know this very well. Once they spot a trend and act on it, they may need to get input from other people, especially investors, to make their endeavors successful.

Groups on Facebook are an ideal place to meet investors, venture capitalists, and learn bootstrapping strategies. Many times, members will watch each other over time, and investors will monitor different entrepreneurs. At the right time, they may offer to invest in these businesses which is a powerful move.

The ability to find investors and mentors in this way is something that would not have come about without the existence of groups. It is a new way of getting to know other businesspeople and builds a track record with each other.

Encourage Diversity

An interesting finding is that most group debates take place between males probably because many entrepreneurial groups are made up of more men than women. Regardless, groups can be diverse and have members from many backgrounds and walks of life.

A Safe Space

Facebook users are looking for groups that provide them with a safe space for conversation. They want to be themselves, have freedom of expression, and relate to similar people while embracing their networking opportunity.

Admins on groups should set some ground rules about what is and isn’t allowed so that members feel safe. In some cases, admins may decide to have separate groups based on gender identity, age, or some other characteristic. This is what makes each group unique.

The public will search for groups where they feel at home; they could be invited to join a group; or they may have it recommended by someone. No matter how they find the group, they will stick to it if they are around like-minded people. Some only stay for a season, while other members remain committed for life.

Collective Personality

Even with differences between members, there are still many similarities. One of the greatest shared traits among group members is ambition—specifically in groups focused on entrepreneurship, success, and achievement.

The collective personality of a group will always trump individual traits and differences. This shared sense of community allows members to motivate each other, hold them to a greater standard, and celebrate together when someone achieves a goal.

Groups, where the focus is on success, have an infectious energy. The posts and thoughts that are shared among members are inspiring and uplifting so that people want to do more and build the community together.

Creating a Community of Our Own

Our new Facebook group is full of ambitious individuals who are searching for success just like you are! We invite you to join us as we discover our inner motivation and help each other to do our best.

About The Author

NeuroGym Team

NeuroGym Team: NeuroGym’s Team of experts consists of neuroscientists, researchers, and staff who are enthusiasts in their fields. The team is committed to making a difference in the lives of others by sharing the latest scientific findings to help you change your life by understanding and using the mindset, skill set and action set to change your brain.

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