If you’re frustrated and overwhelmed . . . clueless about how to start a business, or if you’ve been in business for a while but haven’t mastered how to launch and market your brand yet . . . don't despair!
You can grow a profitable, meaningful business for the product or service you’re passionate about. You can learn how to retrain your brain for business success. All you need to do is develop a business “growth mindset” (based on your values), learn the valuable skills you’ll need, and find the right team and tools to help you along your path to success.
If you believe you can do this, keep reading . . .
Have you ever opted-in to receive communication from people who claim to have the best business advice? And do you find that reading their emails and blog posts leaves you feeling more overwhelmed than inspired?
Does your head start spinning when trying to decide if you need to attend an online training on the new Facebook pixel (a piece of code) because fundamentally, no topic is more important to success (or failure) with Facebook ads than this one?
Do you wonder . . . should I read another blog or eBook on how to launch a profitable online business with the help of a specific marketing solution/software? Should I take a look at “15 Creative Lead Generation Ideas to Try” today?
Nowadays, in the new digital marketing climate, it's common to feel lost in a pipeline—where a never-ending stream of business advice keeps flooding in—constantly changing and/or contradicting itself. All this information is totally overwhelming, isn’t it? And in the past, it’s made us want to throw in the towel.
But because of our strong desire to be financially independent, and the will to be in charge of our lives, we keep moving forward—despite the uncertainty and fear.
If you want to do what you love and love doing what you love . . . figure out how to develop, launch, and run a successful business.
That's the goal, right? So do you think you have what it takes? If so, the first major step to business success is to develop a growth mindset.
The term "growth mindset" was first conceptualized by Dr. Carol Dweck, researcher, and professor of psychology at Stanford University, as a means of changing the educational process in schools.
Dr. Dweck's concept was designed to change how children and teachers approach learning and development. It's a way of looking at intelligence and figuring out how to help learners expand their capacity beyond the traditional teachings of a fixed mindset.
If the fixed mindset training of our past is responsible for our behavior now, it's no wonder we feel anxious, overwhelmed with work, worried about being rejected, and unable to leave the comfort zone in order to accomplish goals and dreams.
It takes a lot of effort to launch your start-up or renovate your brand, but if you hone in on your values, become strategic with your aspirations, and pay attention to your emotional intelligence (EQ), you can avoid emotional overwhelm, confusion, and frustration.
(EDITOR'S NOTE: If you need general business advice, check out StartupNation. It has a wealth of free resources and information. And a radio show!)
To start a business venture you have to have a brilliant idea. If it hasn’t surfaced yet, even though you passionately want to be your own boss, don’t give up . . . keep digging . . . keep meditating . . . keep going within to ask your inner guru what it is you’re supposed to do in this lifetime. You are the only one who can decide what’s best.
Good business owners are effective. They take control of their emotions; they take responsibility for their actions; they're flexible . . . always ready and willing to adjust to the rapid changes of the digital landscape.
Successful people are passionate about their trade. They’re the ones who test new marketing tactics on a regular basis, understand how the reach of social networks and platform algorithms can change at the blink of an eye . . . and they embrace the fact that they may fail. And if they do fail, they get right back up and start-up all over again.
According to business and finance advisor, Ramit Sethi, you don’t need an MBA, venture capital, or connections to start an online business. With a little bit of money and a bunch of time, grit, and gusto, you can create a business that serves the audience you want to reach.
When you’re clear on your goal . . . and when you want something bad enough, you can make it happen.
Here's one of our favorite quotes from Dr. Angela Duckworth, author of Grit: The Power of Passion and Perseverance.
Grit is passion and perseverance for very long-term goals. Grit is having stamina. Grit is sticking with your future, day in, day out, not just for the week, not just for the month, but for years, and working really hard to make that future a reality. Grit is living life like it's a marathon, not a sprint.
So what’s your thing? Are you into buying and selling Zapotec textiles? Coaching writers to enter into the publishing world? Maybe you’re the person that your friends come to for financial advice? Maybe you’re an expert when it comes to repairing and tuning up bikes?
You can turn the skills you already have
There are actually millions of people out there who are willing to give you money . . . if you can solve their problems, right? Learning how to make successful decisions for your product or service is key. And, if you're still reading this, now is the time to make the decision that your life is going to be better than the way it is now. Once you decide to make a change, do it: Back your decision up with action steps, commit to it, and take action . . . one step at a time.
If you want to be a powerful thought leader, take a moment to review the habits of people you admire . . . and then take a good look at your own habits. Do you have any habits that make you a productive, effective, resourceful human being? Do you have any habits that hold you back and keep you from accomplishing your goals and dreams? Write them down.
It's important to develop the right habits in order to be effective. Dr. Stephen Covey writes that one habit of highly effective leaders and business people is to “begin with the end in mind.”
This concept is based on the principle that all things are created twice. There’s a mental or first creation, and a physical or second creation, to all things. When you break your idea down and decide to create a blueprint for your success, you figure out if it’s the right fit for you, your goals, and your aspirations.
To have a successful enterprise, clearly define what you’re trying to accomplish, then carefully think through the product or service you want to provide in terms of your market target. Once you've done that, you organize all the elements—financial, research and development, operations, marketing, personnel, and so on—to meet that objective.
The extent to which you begin with the end in mind often determines whether or not you are able to create a successful business. (The 7 Habits of Highly Effective People)
If you don’t have many habits geared toward success yet, now’s the time to develop some. And in order to change your behavior, you must first change your perspective/shift paradigms, right?
There's a lot of expert advice circulating in the business world. Here's some for you to consider.
Rory Vaden, strategist and author of Take the Stairs: 7 Steps to Achieving True Success, teaches about the importance of staying on schedule . . . and that “on schedule” is also a mindset. In other words, more than just being where you’re supposed to be, doing what you’re supposed to be doing, when you’re supposed to be doing it, being “on schedule” is a condition of mental strength and willpower.
Being on schedule means having a regimented routine—even when the cash from your business is flowing in nicely. It's a way to prioritize. Vaden says: "One of the biggest ways we lose time and energy is thinking about where we have to go next. But having a schedule eliminates that issue and provides a structure that allows us to focus our energy on the tasks at hand."
Web television host and life coach, Marie Forleo, says: “Big hearted, compassionate people are wired to succeed in the digital era. All that needs to happen for a profitable, powerful business is to learn how to prioritize, build audience trust, leverage your uniqueness, and stand out from the crowd."
Of course, our personal favorite business mindset advice comes from NeuroGym's founder and thought leader, John Assaraf. Assaraf coaches business owners to use neuromarketing as a means to connect with other human beings. He teaches us how to grow a successful business by following certain guidelines that he—back in the day—learned from his own mentor.
According to Assaraf, there are 6 steps to creating predictable business growth.
And if you talk to Brian Tracy, motivational speaker and self-development author, he’ll also tell you that success is predictable. Tracy believes that to succeed, you have to develop a confident mindset, overcome your fear of failure, and be willing to learn from your mistakes.
So when you fail, you've got to get up, move on, and persevere. Not being afraid to fail takes tremendous willpower, so your success also depends on your self-esteem, self-worth, self-compassion, self-care, self-love, etc.
When you really like yourself, it’s a lot easier to dust yourself off and try again . . .
Research professor and #1 New York Times best-selling author, Dr. Brené Brown teaches us to be daring. She wants us to feel empowered to follow our dreams, own our own stories, be ourselves, take risks, and rise strongly when we fall. Dr. Brown even discusses the physics of vulnerability . . . and how it connects us to our innate courage.
It's not difficult to find expert advice on the internet or on the shelves of your local bookstore or public library. The big task is finding a business coach or mentor who floats your boat . . . and then asking them the secret(s) to their success. The leaders you seek can provide you with guidance and a framework, formula, blueprint, or roadmap to creating a successful business. Some may even hold you accountable! (This is what you want.)
Once you have a mentor or coach you can learn from, start training yourself to be an expert, too. Develop the skills you need to run your business . . . then quickly establish yourself as an expert in your field.
Remember, you don’t have to waste years chasing a bunch of meaningless credentials to become a successful business person. And when you become a leader, you’ll have no trouble finding the right team and tools to help you with the inner workings of your business endeavors.
Being a solopreneur has its rewards . . . but it can be more difficult than having a team. However, you may need to work independently for a while . . . just until you get the ball rolling for your business's steady cash flow. You can actually run your business on $100 a month if need be. And why not attend a college job fair to find an intern who's interested in working for you?
Finding and working with an awesome, creative team can be one of the best aspects of business life. This is your chance to lead by example! And if you don’t already know the people with whom you want to work, I highly recommend exploring LinkedIn. There are talented people out there who can and want to help you grow your business.
Do some digging, and you’ll find the right people. And once you're set-up with a team of professionals, they can help you strategize, program and develop remarkable content, optimize your sales and marketing tools, and sift through all the data.
The willingness to change is crucial for success. And with a healthy mindset, a plan of action, the skills you need, a mentor or coach, an awesome team, and the right tools, you're bound to be successful in business.
Hopefully, after reading this article, you feel a little more inspired to go about your business with a fresh perspective. Things are always changing. Life is change. And if we aren't growing and evolving, our goals and dreams are going to pass us by.
Running a business and making extra money is challenging. There's so much to think about: Sales, marketing, management, legal stuff, product development, finance, hiring, etc. And growing it can be even more difficult.
But to make your life easier, John Assaraf is offering a special Q&A session on Saturday for people who want to ask specific questions related to building a business. You in? Seats are limited . . . so grab your spot!
Please leave your comments and/or questions in the space below.
NeuroGym Team: NeuroGym’s Team of experts consists of neuroscientists, researchers, and staff who are enthusiasts in their fields. The team is committed to making a difference in the lives of others by sharing the latest scientific findings to help you change your life by understanding and using the mindset, skill set and action set to change your brain.
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