Have you ever heard someone mutter that there’s no use working hard since they’re never going to succeed? Have you felt that way yourself? It’s easy to see how this pessimistic mindset makes it harder to succeed. If you believe there’s no point in trying, why would you? On the other hand, being blindly optimistic […]

WHAT IS PAIN—AND HOW DOES YOUR BRAIN COPE?
What do stubbing your toe on the coffee table and grieving a loss have in common? While these are silly examples to compare, both are experiences that people tend to describe as painful. Physical pain is an evolutionary survival mechanism as old as time. When we feel physical pain, our brains and bodies are primed […]

VIDEO MARKETING: HOW TOP TRENDS WORK WITH NEUROSCIENCE!
For decades, commercials on the television and radio were considered the best way to advertise a product to consumers. But as more and more of the world is connected online, video marketing can get your message out to far more consumers than its predecessors ever could. Like any form of advertising campaign, video marketing costs […]

SELF-MASTERY: GOT A BAD HABIT OF EMOTIONAL EATING? NEUROSCIENCE CAN HELP
When times are hard, lots of us turn to food to start feeling better—and in the short term, some ice cream, chips, or chocolate can feel like an effective stress reliever. But making a habit out of emotional eating becomes a big problem once the consequences of those bad food decisions catch up with you! […]

HOW LEARNING SELF-MASTERY WITH INNERCISE BOOSTS YOUR SUCCESS
What is discipline, and how can you make it work for you? Discipline is basically the “adult in the room” in our brains. If you have a lot of work to do but it’s really nice out, discipline is what helps you resist the urge to go outside and to get your work done instead. […]

Deep Brain Stimulation: An Exciting New Way to Treat Addiction
Everyone knows that alcohol, cigarettes, and illegal drugs are harmful, especially in high amounts, but for people living with addiction, moderation is easier said than done.

3 Ways to Beat Executive Dysfunction and Boost Productivity
Have you ever sat down to work, but found yourself staring at the computer screen for hours instead?

BREAKING: Superhuman Cells Discovered in YOUR Brain!
When you picture someone with a superhuman brain network, what comes to mind?

Avoid These 5 Phrases when Asking for a Raise – and what to say instead based on neuroscience
There are many reasons to ask for a raise: a better offer from another employer, rising cost of living, or simply wanting your pay to match your skills and experience. Even if you know you deserve to be paid more, you may find that negotiating makes you anxious—but why does this happen, and what can […]

Neuroscientists Have Discovered A Song That Reduces Your Anxiety
Neuroscientists have discovered a song that reduces your anxiety