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3 Must-know Facts About Building a Business

Author: NeuroGym Team | 2021

Are you building a business?

If you are like most entrepreneurs, then you might find the process complicated and overwhelming. There are a ton of things to consider, but it doesn’t have to be a challenge.

Thousands of other people have walked this same road, so you can look to them for business tips on what does and doesn’t work. Over time, entrepreneurial history has shown that certain things are more important than others when it comes to business.

You can lay the foundation for a successful company by focusing on only the next three facts. It won’t make your business successful on its own, but it does allow you to lay the groundwork for growth.

Everything Starts With Email

Many people think email is no longer a proper marketing strategy, but it is super important for business success. More and more consumers are using emails to learn about businesses and get more information about their products and services.

Creating a proper email subscriber list is essential, as you always own it. Email will always exist even if social media pages might disappear in the future. An added bonus is that marketing through email is free without repeat marketing costs.

Now that you know this, let’s discuss those three facts.

1.   You Have to Stay Focused

Before you send out a single email or start your business, you need to know where you are heading and what you are going to sell. You also have to figure out who your clients are so that you can target them properly.

Find a Niche

What are the products or services you plan on selling? You need to create a business that is interesting for you and useful for your customers. It all comes down to choosing a niche for your company.

A niche is a specialized area of the market. Selling products or services in a specific niche means you are serving a group of customers who find your business unique. Some of the most popular niches are finance, health and wellness, hobbies, and personal development.

You need to find a niche that works for your company and will make it successful. The market should be a popular one, have a good number of competitors (so that you set yourself apart), and be interesting.

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Identify Your Target Market

Once you establish your niche, you have to think carefully about your target market—that is, the people who will spend money at your business.

Create a picture of your ideal customer. Determine who they are, what they enjoy doing, their likes and dislikes, and what they are doing with their lives.

Think of their income potential, demographics, and their lifestyle habits. Use all of these details to construct a marketing persona, and keep it at the forefront of your mind as you do business.

The Secret to Owning a Business

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2.  Customers Want to Hear From You

No business can exist without communication. You have to tell people about your business offerings, and your customers need to contact you to place orders. Most communication has to be initiated by you, and even though customers sometimes go silent, they still want to hear from you frequently.

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Use an Opt-in Page

Initially, you need to advertise your business to the public so that you can get them to sign up for emails. The easiest way to do this is to create an opt-in page where potential customers can enter their email addresses and get communication from you.

Create advertisements for the opt-in function by adding a catchy headline and telling customers how your business can benefit them. Consider offering a free gift to get people to sign up more easily.

Entice With Free Gifts

Customers don’t want a basic gift—they want something phenomenal as a free gift. You are buying customers’ email addresses from them, so it has to be worth their while. Most customers want a gift that shares special knowledge which they might struggle to find on their own.

Written gifts, like a chapter from a book or an industry report, are popular options. You could also give them access to how-to guides, parts of a course, or free training.

Create an Autoresponder

Email lists can grow rapidly, and a time will come when you cannot respond to every email individually or in a timely manner. When it gets to this stage, you need to use an autoresponder that can send emails to subscribers on your behalf.

Autoresponders are easy to use and quick to set up. Compose an email that is sent to subscribers as soon as they sign up for your mailing list. You can also create emails in advance that are sent to your customers automatically once a week, monthly, or whenever you want it to.

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Get More Business Tips

Do you want to know even more about interacting with customers? Well, for a limited time, you can sign up for the Business Breakthrough Challenge where John Assaraf provides live mentoring to hundreds of entrepreneurs. Invest in your future today and reap the rewards tomorrow!

3.  Profits Increase With More Revenue Streams

A solid customer base and frequent emails are great, but they won’t pay your bills unless you add a revenue stream to them. You need money to keep going, so use your emails to generate an income.

Become an Affiliate

Anyone owning a business wants to make a profit, but they cannot always do it alone. This is where affiliate marketing comes into the picture. Affiliate marketing is one of the best and easiest ways to increase revenue because you are advertising products and services for someone else.

Find companies with products and services that your subscribers could be interested in, and sign up to be an affiliate with them. You can then add links to their websites or pictures of specific offerings. In turn, you can earn commission of up to 70% when a customer clicks on the link and makes a purchase.

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Sell in Your Emails

Remember to promote your own business in your emails. Discuss the different products and services you offer so that your customers feel they cannot live without you. Add your contact details or give them an easy way to reach you.

You could even add special offers in your emails with a link to click on that takes subscribers to the purchase page. Give them a discount, unique knowledge, or extra items to entice them even more. Track your income from email marketing to figure out what works best for you with owning your business.

Get Help With Building a Business

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Why It Works

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About The Author

NeuroGym Team

NeuroGym Team: NeuroGym’s Team of experts consists of neuroscientists, researchers, and staff who are enthusiasts in their fields. The team is committed to making a difference in the lives of others by sharing the latest scientific findings to help you change your life by understanding and using the mindset, skill set and action set to change your brain.

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