What’s the scariest thing that ever happened to you? Was it a close brush with death in an accident, or an encounter with someone who wanted to harm you? Regardless of what happened, chances are you still vividly recall these intense memories of fear—even clearer than happy memories! There’s a good reason that memories of […]

ARE YOU OR SOMEONE YOU KNOW A PSYCHOPATH?
From The Silence of the Lambs’ Hannibal Lecter to Misery’s Annie Wilkes, pop culture is packed with portrayals of terrifying “psychopaths.” According to crime thrillers and horror films, psychopaths are cold, calculating villains with a penchant for harming those around them. But is there any truth to these portrayals? Most people thought to have psychopathy are, when assessed, […]

THE ULTIMATE SUCCESS MINDSET—ACCORDING TO SCIENCE!
Have you ever heard someone mutter that there’s no use working hard since they’re never going to succeed? Have you felt that way yourself? It’s easy to see how this pessimistic mindset makes it harder to succeed. If you believe there’s no point in trying, why would you? On the other hand, being blindly optimistic […]

WHAT IS PAIN—AND HOW DOES YOUR BRAIN COPE?
What do stubbing your toe on the coffee table and grieving a loss have in common? While these are silly examples to compare, both are experiences that people tend to describe as painful. Physical pain is an evolutionary survival mechanism as old as time. When we feel physical pain, our brains and bodies are primed […]

VIDEO MARKETING: HOW TOP TRENDS WORK WITH NEUROSCIENCE!
For decades, commercials on the television and radio were considered the best way to advertise a product to consumers. But as more and more of the world is connected online, video marketing can get your message out to far more consumers than its predecessors ever could. Like any form of advertising campaign, video marketing costs […]

SELF-MASTERY: GOT A BAD HABIT OF EMOTIONAL EATING? NEUROSCIENCE CAN HELP
When times are hard, lots of us turn to food to start feeling better—and in the short term, some ice cream, chips, or chocolate can feel like an effective stress reliever. But making a habit out of emotional eating becomes a big problem once the consequences of those bad food decisions catch up with you! […]

HOW LEARNING SELF-MASTERY WITH INNERCISE BOOSTS YOUR SUCCESS
What is discipline, and how can you make it work for you? Discipline is basically the “adult in the room” in our brains. If you have a lot of work to do but it’s really nice out, discipline is what helps you resist the urge to go outside and to get your work done instead. […]